Maximizing Customer Retention and Acquisition Through Innovation!
MATADOR Group utilised a customer portal which was their primary web interface to allow end users to interact with processed data including search and reporting functionalities. The customer portal was developed by an inactive vendor utilizing Ruby on Rails (ROR) technology resulting in the client being unable to either add new functionality or scale-up the system to meet business demands.
SGH Innovative Solution:
This project provided the client with a modern, maintainable, and scalable customer portal solution while still retaining the valuable legacy database. On the front-end, the new user friendly and mobile responsive interface dramatically improved customer retention rates and new customer acquisition, while the back-end operations experienced a seamless transition with zero interruptions or loss of data.